Success—how bad do you want it?

I'm inspired by Heidi Cohen's article, "Vince Lombardi Gives Social Media Advice." I love quotes; there's magic in snippets of wisdom from history's great achievers and we can all take those bits of motivation to fuel our fire in pursuing perfection.

Here's a quote from my father, "There's always room for improvement." Consider that mindset in social media  strategy—chase untapped audiences, make deeper connections, and uncover the real, relatable personality within your brand. Your consumers are as human as you are, so a brand can come to life in the social space when we apply principals of personal excellence to strategic consumer engagement.

Here are a few quotes to fuel your fire.

1. "Confidence is contagious, so is lack of confidence." Vince Lombardi. If you're a leader in your organziation or you make sure there's enough creamer for the coffee, your personal confidence will grow into a winning team attitude. Everyone benefits from your belief in yourself
2. "It's kind of fun to do the impossible." Walt Disney. The world is linked on social media, there are markets you might not have explored or even identified yet—find them and engage them. The social space has brought natural human community into a huge arena but ten years ago that was all radical thinking. Think big, bold, and courageous thoughts
3. "Develop success from failures. Discouragement and failure are two of the surest stepping stones to success." Dale Carnegie. Plans will fail and projects will be scrapped—never lose enthusiasm through failure.