Monday, February 11, 2013

Views? Everybody got time for that

Shortline Dental is flexing its social prowess with an online video capturing millions of views and demonstrating that online platforms truly level the playing field between corporate big wigs and the thrift shop down the road. 

How did the dentist office do it? A big budget production? Disruptive, sloppy make out sessions? To our relief, no. It simply rode the wave of Sweet Brown's famous "Ain't Nobody Got Time For That!" news remix video. With a quick jingle, a short video, and a happy demeanor, Sweet Brown once again connected with millions of online viewers—as a sort of celebrity endorsement for the quick preview dentist.

With one video, the dentist office gave Youtubers back their happy Cold-Pop Queen and stood their ground, intentionally or not, against heavy hitters whose Super Bowl Ads were more easily forgotten (I'm looking at you, Busweiser). David's slingshot still works and its firing pebbles right at Goliath's intimidating face—leaving a social imprint two million views wide in the process. 

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